Starbucks is making a major change to its loyalty program The coffee giant’s latest change affects rewards members who use their own personal cups to buy beverages.

Food & Drink Starbucks is making a major change to its loyalty program The coffee giant’s latest change affects rewards members who use their own personal cups to buy beverages.

New York (CNN) — Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits. Beginning June 24, the coffee chain ...

Starbucks Friday announced that its new customer loyalty card program, called My Starbucks Rewards, will launch on Dec. 26, 2009 in all U.S. Starbucks stores.

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol. The coffee chain is eliminating the 25-star bonus for rewards program ...

The coffee chain is eliminating the 25-star bonus for rewards program members who bring in a personal cup for orders, and instead will give them double stars for their entire order, a Starbucks ...

The change begins on June 24 and could result in loyalty members receiving fewer stars for ordering drinks using their personal, reusable cups. The 25-star bonus had allowed rewards members using ...

The coffee chain is eliminating the 25-star bonus for rewards program members who bring in a personal cup for orders, and instead will give them double stars for their entire order, a Starbucks ...