WPP leverages in house AI expertise to extend the Heineken account
This builds upon WPP's existing relationship with HEINEKEN. Ogilvy supports brands across the HEINEKEN company portfolio ...
Campaign Brief1h
Heineken appoints WPP as global shopper marketing and commerce partner
WPP has today announced that it has been selected by Heineken as its global shopper marketing and commerce partner for the ...
Under pressure: Companies spend token amounts for ads on X to avoid getting on Musk's bad side
In the US, ad spending on X declined by 2 per cent in the first two months of 2025 compared with the previous year, even as firms like Hulu and Unilever cautiously returned to the platform. American ...