On March 31, the brand teased a video featuring a silhouette of what is now clearly a beer can. The video was accompanied by the caption, “More Buzz. Something else is coming.” ...

Beverage industry analysis firm IWSR found nonalcoholic beer volume jumped 9% in 2024 and is on track to become the No. 2 beer category by volume.

The Darwin Beer Can Regatta at Mindil Beach on July 9, 2017, in Darwin, Australia. (Helen Orr/Getty Images) Whether they can win the race, Campbell has no idea.