AMC Theatres will trim its preshow length after an ad expansion left studios fuming and audiences skipping trailers, with ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

AMC CEO Adam Aron on this afternoon’s Q2 earnings call verified what we first reported: The No. 1 circuit has plans to cut down its preshow. Last month, in a deal with National CineMedia, AMC added ...

When a cinematic ritual feels more like a commercial marathon, it is time to rethink the game plan. It seems AMC has finally hit pause on their ad fest, but only after the audience’s collective eye ...

David Ellison and four other members of the New Paramount executive board spoke about their plans for the company on Thursday ...

The gush of second quarter earnings reports is beginning to slow to a trickle, and with most of the reports in, the results have been mostly positive.

AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...