Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

AMC in U-turn on latest decision after backlash from movie theatergoers - Last month AMC theaters added a disclaimer to its website, telling patrons the movie would start ‘25-30 minutes after showtime ...

After facing complaints from major movie studios, AMC Theatres is now planning to shorten its preshow before films. Sources ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres ‘ decision to book more ads before each movie’s ...

AMC Theatres has tweaked Stubs A-List, the mega-chain’s movie ticket rewards program, with an eye to turning occasional cinemagoers into more loyal repeat visitors. Beginning Jan. 1, 2025, AMC ...

This change is part of a new agreement with National CineMedia Inc., a cinema advertising company, Bloomberg reported. "While AMC was initially reluctant to bring this to our theaters, our ...

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

AMC Theatres has plans to implement changes at several of its theaters in the U.S. and in Europe over the next few years that will affect audience members’ movie-going experiences.

AMC Theatres has tweaked Stubs A-List, the mega-chain’s movie ticket rewards program, with an eye to turning occasional cinemagoers into more loyal repeat visitors.