Adidas dropped two of the kits of the year with the special Mexico jersey arriving under the ‘Mexico de Oro’ collection, and ...

Throwing some retro love the way of the women’s game, adidas and Olympique Lyon have revealed a new Originals Icon lifestyle ...

From the 2026-27 season onwards, the official matchball for the Bundesliga and second division will come from German athletic ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...

Cam Newton explains why Travis Hunter shocked everyone by ditching Nike for Adidas, prioritizing family over money in a strategic move.

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club’s official kit ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...

The Historical Context of the Liverpool-Adidas Partnership To understand the weight of this new alliance, we must revisit history. Adidas first partnered with Liverpool in 1985, continuing until 1996.

Liverpool and Adidas share a long and successful history, having previously partnered from 1985 to 1996 and again from 2006 ...