Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

While the price tag might seem steep for an adidas sneaker, there’s a good reason behind the higher price tag: it’s all about ...

Adidas have unveiled the Mexico national team kit for 2025 and it is a beauty. Celebrating the country’s rich cinema heritage ...

Adidas said it had "superior replacements" when a viral video showed a Nike Kobe sneaker falling apart on a basketball court.

Adidas has an amazing offer on soccer jerseys of the world’s greatest player, Lionel Messi. Don’t miss this rare chance to ...

In a celebration of heritage and history, Ajax and adidas have unveiled the 125th-anniversary edition of one of football’s most iconic kits. A design that pays homage to the club’s roots, the special ...

Deals with Sela and Adidas have helped Newcastle both increase their pulling power and their all important revenue streams in ...

If you're in Albert Park for the Formula 1 Australian Grand Prix keep an eye out for a spaceman, it might just be George ...

Much of the sports equipment used in the United States -- including the balls athletes throw and shoot, the bats they swing, ...

Another day, another Adidas trainer has been hailed as “replacing the Samba”. Neck and neck competing for the title are the sportswear giant’s laceless Taekwondo, slimline Japan and Superstar styles, ...

Ajax is one of those quintessential clubs whose home kit is immediately recognizable to nearly every soccer fan on the planet ...