Apple’s role in AI innovation The power of Apple Silicon has already made the MacBook Pro a favored device for AI development, and the announcements at WWDC consolidate that status.

AI is complex, expensive, and takes a long time to get right. Apple was late to start building the needed foundational technology, such as data centers, training data pipelines, and homegrown AI ...

The new AI-powered Siri needs to actually work, or it could mark the beginning of a downward spiral for Apple’s future.

While Apple's Worldwide Developer’s Conference (WWDC 2025) won't be a bonanza for new Apple products, it may offer our best hint at the mid-term and more distant future for Apple hardware ...

Apple is preparing a major Siri upgrade for spring 2026, aiming to let iPhone users navigate apps and complete tasks entirely ...

When Apple finishes developing the next generation of Siri, third-party apps will want to integrate with the new system.

To be fair, none of these criticisms are directly saying that Apple is doomed, but that's the theme here. If there's no new device at WWDC, if there's no new AI, then Apple is doomed.

Apple already introduced Apple Intelligence at last year’s WWDC, promising privacy-first generative features and a smarter Siri. But in the year since, very little has materialized.

There's also the version numbering changes, which should help reduce future confusion. The other main software story will be Apple Intelligence, which stormed WWDC 2024 with its launch.

The lack of a Siri upgrade at WWDC 2025 creates a potential "intelligence gap" with competitors and puts pressure on Apple's future AI strategy.

The lack of a Siri upgrade at WWDC 2025 creates a potential "intelligence gap" with competitors and puts pressure on Apple's future AI strategy.