Astronomer, the New York data tech firm caught up in the Coldplay concert "kiss‑cam scandal," has hired actress Gwyneth Paltrow for a lighthearted marketing video which capitalizes on the attention driven by two executives caught canoodling at the gig.

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.