The dolls are modeled after gymnasts Jordan Chiles and Jade Carey, disability advocates Paola Antonini and Kelen Ferreira, and actors Hannah Waddingham and Juno Temple, among others.

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

G-Shock and Barbie recently teamed-up to drop a limited-edition pink watch. Shop this special release online for $170 on G-Shock's site.

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix engineer Ann Mincieli. These one-of-a-kind dolls are made in the duo’s likeness ...

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

The runaway success of 2023’s “Barbie” movie was the proof of Kreiz’s philosophy that a bolder content strategy was crucial to expanding the world of Mattel. “Our job is to take brands ...

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...