“The Barbie brand is no exception, and shows Barbie is a very strong female protagonist in control of her own story. That wouldn’t have been served up or possible if we hadn’t done the ...

2020 was a big year for Barbie. Mattel, the company that owns Barbie, generated nearly 1.5 billion dollars in revenue from the iconic doll. But just five years ago, Barbie was a brand in crisis.