USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

During a Feb. 26 matchup against the Sixers, Brunson debuted his Kobe IV Protro PE “The Nattys” shoes, an homage to his ...

Nike Basketball has begun to take a novel approach to preventing sneaker leakers from beating it to the punch: let the ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the ...

Women’s sports are surging - but the footwear industry is still playing catch-up. The post Are Female Athletes' Shoes ...

At first glance, it doesn't look like Nike's website has a section for reduced items, but scroll down to the footer of the ...

NBA legend Michael Jordan faced a steep fine after every single basketball match he played for one specific reason.

Watkins discussed why she partnered with NYX and her relationship with makeup ahead of the video campaign launch.

That was affirmed last April, when he was named Creative Director of Converse Basketball ... He completely surprised me.” The shoe features a zipper, Nike Zoom technology, a puffed upper ...

Nike reigns supreme in the world of basketball sneakers, largely due to its legendary collaboration with Michael Jordan.

Minnesota Timberwolves guard Anthony Edwards' second signature basketball shoe appeared during an adidas earnings call.

UConn women's basketball star Paige Bueckers has launched her own hair dye color called 'UConnic Blonde' through NIL deal with Madison Reed.