Nike’s playbook has worked well for the brand including pulling back wholesale distribution when it did. Now is a great time to methodically add in broader wholesale accounts, although Macy’s ...

Sneakerheads have praise and some tips for Nike and its efforts to turn around declining sales.

Nike said its fiscal fourth quarter will see the worst of its turnaround efforts, but investors are wondering if sales and ...

Nike is selling $100 Jordan One Take 5 basketball shoes for only $66 right now. That's 35% off retail, and both men's and women's sizes are available. Other top choices on Nike deals you can score ...

Typically, big brands want to target the big unbranded terms like "tennis rackets," "golf clubs," or "running shoes." I do recommend that they target such terms as a way to position their brand in the ...

He’s already won back the demoralised Nike troops simply by being Elliott Hill. Because his predecessor was poor, the Nike share price has already jumped at news of his appointment. Now he just needs ...

3D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names are struggling—or hesitant—to keep up.

Big brands Asics and Nike duke it out in netball’s sneaker wars. Australia’s biggest sport for women and girls presents a huge market for the shoe manufacturers battling to dominate from the ...