How one of the world's first ultra premium blended whiskies has remained relevant after 33 years of market dominance.

The problem arises when whisky enthusiasts expect a Lamborghini experience because of the price or branding. Blue Label isn't trying to be that-it's delivering luxury within a very specific scope.

Club Blue has announced a unique collaboration with Lexington-based Bespoken Spirits to produce two new, co-branded bourbons.

After carefully tasting Blue Label over a few weeks and talking to the world’s top whisky experts, including Johnnie Walker's master blender, I developed a new appreciation for it that I'll ...