The comments section on a bride’s viral TikTok video has turned into a checklist of things for future brides not to forget on ...

As a 2026 bride and editor, these are the spring summer haute couture 2025 bridal looks I'm predicting will be everywhere.

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

Theater costume designer Oana Botez created Deena‘s dream 17th-century-inspired gown in collaboration with draper Christopher ...

Whether it's a gift that makes their everyday life a little brighter or something they can cherish for years to come, spending a bit more can be worth every penny. Here are some of our favorites.

Gracie Abrams was a vision tonight as she stepped out to the 2025 Grammy Awards. The singer took the red carpet at Los ...

If you’re going for a more subtle shimmery look, Rare Beauty has some gorgeous finishes to play with — plus, you’ll be able ...

The northern Swedish city of Umeå is regarded as a paragon of equality. Nowhere else are public spaces more geared toward ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

For the eyes, opt for a soft pink or peach eyeshadow for a fresh, romantic touch—whether matte or with a hint of shimmer.