Zomato to Eternal, Google to Alphabet, Facebook to Meta: why do companies rebrand and does it work?
As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...
Zomato's Rebranding to 'Eternal' Marks New Era of Innovation and Growth
"When we acquired Blinkit, we started using 'Eternal' internally to distinguish the company from the brand/app. Today, with ...
I quit Airbnb after almost 8 years and felt more anxious than free. Deprogramming my Big Tech mindset was harder than I thought.
Judd Antin, who's worked for Meta and Airbnb, said finding an "anchor" helped him deprogram his Big Tech mindset toward ...
Insider2d
Digital commerce specialist rebrands as it targets growth with fresh £2m funding
A Stockport-based digital commerce specialist has raised £2m of new funding and unveiled a rebrand. Founded in 2015, Shopblocks is now used by more than 2,000 customers including Toshiba, Giacom, ...
Romania Insider4d
Romanian retail company Horeca Trading Distribution targets a turnover of EUR 1.5 mln and expansion into the Greece and Poland markets in 2025
Horeca Trading Distribution (HTD Shop), a key player in the retail and distribution market, targets EUR 1.5 million mln in ...