Here are common mistakes I see individuals make when creating buyer personas: Focusing On Demographics Rather Than Psychographics. Demographics are the concrete characteristics of a population (e ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We ...

A buyer persona will help you understand and connect with your target audience. Here's how to find the data you need and how to start creating your personas.

Designing the site for your buyer personas can make it 2-5 times easier and effective for customers to navigate. You’re no longer trying to appeal to a massive marketing segment (or worse, your ...

(Ad) This post highlights content to create for the different marketing funnel stages. Your content strategy should touch upon each stage of the sales funnel.

English: symbol (Photo credit: Wikipedia) You cannot fake it. You should not even try. What am I talking about? We have plenty of efforts these days focused on humanizing in B2B Marketing. Which I ...

Buyer Persona Beginnings. No, tapping into buyer personas is not some crazy new digital innovation spawned by the latest software tracking mechanisms online. However, the ability of websites to track ...

Have you made your buyer personas yet? A couple of weeks ago, the Grammar Chic blog offered some quick tips on creating buyer personas—explaining that buyer personas are essentially “summaries ...

The real value of a buyer persona is not the total quantity of information but the relevance of that information to your options as a marketer. The trick is differentiating valuable insights from ...

A modern buyer persona is built on the framework of the 5 Rings of Buying Insight, as conceptualized by the Buyer Persona Institute: (1) Priority Initiatives and (2) Success Factors. Uncover the ...