In the St. Louis area, many mascots go beyond the usual animal names or nods to professional sports teams. Some are truly ...

Why Duolingo or other brands looking to revitalize themselves may resort to publicly kill off their own mascots.

Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the ...

College football’s annual rite of spring seems to be withering. Texas on Thursday became the latest major program to ditch or change it’s annual spring scrimmage that has long been a staple for fans ...

Jaren Barajas, a college freshman, wins $100,000 in a thrilling shooting contest against NBA star Damian Lillard ...

Four finalists will compete in a cheer-off this month to see who will become the 71st West Virginia University Mountaineer.

In fact, he was sought after given his prior mascot experience in college with several clips of his work going viral on social media. Then, Aaberg says there was an interview process. "I over ...

Josette Jaucian has shepherded Bucky Badgers through occasional hijinks, countless pushups and, yes, even a few funerals.

A Parkersburg native is among the four finalist to be the new West Virginia University mascot. Justin Waybright is a senior ...

chaps-sporting mascot, Rowdy. Aaberg, who was born and raised in Dallas before moving to Los Angeles, stepped into the cowboy costume when he was a 21-year-old college student at the University of ...