Disney has been haggling for total control of Hulu for two years and, in June, announced it had bought out NBCUniversal’s remaining one-third stake. In June, Disney paid $438.7 million to Comcast, NBCUniversal’s parent company, in addition to the $8.61 billion it spent in Nov. 2023, amounting to a whopping total of $9 billion.

Lots of companies talk about caring about their customers, Hulu really did. In a visceral way,” wrote former SVP Ben Smith on LinkedIn.

Disney said it is “fully integrating” the Hulu service, which it now owns 100%, into its flagship Disney+ streamer. A new “unified” Disney+ and Hulu streaming app will be available in 2026, the company said.