For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

The top portion of the digital marketing funnel represents the first interactions your customers ... The next step is downloading the first and last-touch interactions via the Top Conversion Paths ...

Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

Dig deeper: How to use conversion data to enhance top-of-funnel marketing The opposite response is to focus exclusively on bottom-of-the-funnel tactics since the ROI is typically much higher here.

Harker Bos Group has created a resource to help radio sales teams position the medium's versatility in the full marketing ...

it's key to treat conversion as a part of a larger customer journey and create our content marketing touchpoints accordingly. To guide the potential customer in the right direction, you need a ...