Pinterest reported $1.2 billion in Q4 revenue, an 18% year over year increase – and its first-ever billion-dollar quarter.

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Marketer.co launches a cutting-edge lead generation tool that captures and converts website visitors using advanced tracking and third-party ...

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Core and More Technologies, a leading New Jersey based digital marketing agency and a Google and Microsoft advertising partner, has released their ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

FUSE Precision2, PartnerCentric's patented 3 commission automation technology, takes a step further to adjust advertiser's commissions based on the client's full-funnel analytics-not just last-click ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

While the human touch is a must-have in this trust-based business, utilizing technology, particularly digital marketing, is critical for companies that aspire to growth. [Adobe Stock / Have a nice ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...