New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Before blaming your campaign, check your tracking. These seven conversion pitfalls in Google Ads can quietly wreck your ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

As customer acquisition becomes more expensive across every platform, direct-to-consumer (DTC) brands must think beyond ...

Ultimately, however, what may make Lovesac enticing is its valuation. At current share prices near $19, Lovesac trades at a ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

This study explores the application of nudge theory to enhance conversion rates in digital campaigns, highlighting the gap between its proven effectiveness and suboptimal implementation. Despite its ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 ...

Small businesses today need more than just a website to succeed. They need a complete digital strategy that includes SEO, ...

Southeast Asia’s digital economy continues to expand, reaching an estimated size of $263 billion GMV with $122 billion in ...