From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

The brand first turned it into a literal case of beer with limited-time packaging called “Mondays Light.” It also unveiled a ...

Molson Coors will pay £71m ($88m) for an 8.5% stake in Fever-Tree Drinks Plc: a deal which sent Fever-Tree shares soaring ...

It was in 1978 that Coors started brewing up "The Silver Bullet," Coors Light, taking on Miller Lite which had been around ...

Fever-Tree is already the largest tonic and ginger beer brand in the US by value: but the brand believes there’s still huge ...

It’s also the No. 3 craft NA brew in dollar share for the last 13-week period. According to Vice President of Marketing for Above Premium Beer, Courtney Benedict, Molson Coors isn’t surprised ...

The London-listed mixer-maker said Molson Coors would acquire an 8.5% shareholding in Fevertree.

Sales of Coors Light surged in 2023 following the Bud Light debacle but has since softened amid a broader weakness in beer sales as Americans cut back their spending. A case of the “Mondays Light." ...

LL Cool J and a whole lot of beer. Fans can also enter a sweepstakes contest to win a case of Mondays Light after the commercial airs on the big day. Coors Light is not the only company in recent ...

Unless the CEO of the second-largest beer company in the country has a sudden change of heart, Wisconsin’s historic Leinenkugel’s brewery in Chippewa Falls will close Friday, and Leinie’s ...