Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.
Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.
Orders have evaporated for Richard Chen, who manufactures Christmas decorations in southern China for U.S. retailers, ...