E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

The authors compare the leap to AI to using a search engine to help you plan a vacation to an AI agent that can actually book ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

The barriers standing in the way of plans to shift Australia's red meat industry to a Value Based Marketing payment model, ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Thinking about starting your own hair salon? From legal compliance to market research, find out key steps to getting your ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Importance of a Marketing Strategy in an Organization. Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...

In the rapidly evolving world of today, digitalisation is no longer an option. It has become a critical consideration for ...

In the dynamic realm of content marketing, strategic thinking is not just beneficial; it's essential. That was the core theme of thought-provoking episode 33 of the Marketing Smarts Live Show, titled ...