Customer journey maps are most effective when they engage both stakeholders and the C-suite. Your approach will vary greatly based on your unique company culture. For example, ...

The customer journey is all about the customer’s perspective—understanding how they interact with your brand at every stage. The service blueprint is more comprehensive and holistic.

How to Visualize Your Customer Journey Map. The more your map can make information beautiful, the more likely it is to be adopted in your department (and throughout the organization). Keep the design ...

Customer journeys are not linear, nor are they static, and therefore they cannot be adequately defined using a standard journey-mapping tool: the venerable flowchart.

Implementing a customer journey map provides deep insights into your target audience’s goals, pain points, and emotions. With this knowledge, you can tailor your marketing and SEO efforts for ...

The most successful businesses today have clearly identified the needs of their best customer and are obsessing daily to satisfy those needs. Here are the 4 parts to mapping your customer’s journey.

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

The “journey” a consumer/customer has with your brand is not a predetermined path, it is the sum total series of engagement opportunities that are hyper-personalized and contextualized to ...

Developing content for the customer journey. Published: July 21, 2017 at 10:50 am. Read Time: 4 minutes. Share. Written by Bobby Lyons. Table of Contents Table of Contents.