Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

AI is no longer a supplementary tool in digital advertising; it’s the foundation. From real-time bidding to dynamic creative optimization (DCO), AI is transforming how campaigns are ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of ...

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

The list rounds up digital marketing trends the global industry will see unfolding, with a specific focus on what would most likely take effect in the Middle East.

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.

Google Ads' new 'Used since' column for assets gives advertisers historical context by revealing when creative elements were implemented.