It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Technology keeps driving marketing’s future, and only those with eyes for change and anticipation will make it at the cutting edge. Jack Zuckowsky, founder of Fuel Media Agency, is a thinking ...

At India Brand Conclave 2025, industry leaders highlighted the need for real-time collaboration, empowered teams, and a shift ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater to business objectives across the funnel ...