then wishing on banners is your best bet. These digital gacha machines form the basis of developer HoYoverse’s monetization strategy, and they should be instantly familiar to anyone who’s ...

Genshin Impact banners rotate every few weeks on a precise schedule, and we always know what to expect thanks to regular updates from Hoyoverse. The developer of the anime game always keeps its ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Thanks to the rotating banners in Genshin Impact, you can regularly pull for new characters. Here are all the details you need about the current and upcoming banners in the beloved gacha.

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off. Subscriber Exclusive Subscriber Exclusive ...