Channel 4 Sales has announced it will invest in a broadcast industry-first advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda.

GroupM, IPG, Publicis, and Dentsu control a significant share of media buying in India and their influence extends beyond large brands to smaller agencies, media publishers, and digital platforms that ...

DRM prevents you from downloading copies of books you've purchased from online storefronts, but is it legal to bypass DRM to ...

Founded in 2022, Scope3 initially offered advertisers the ability to measure their carbon footprint. It had previously focused on using artificial intelligence (AI) to make incremental improvements to ...

With fears of a trade war and a potential economic recession rising, the Nasdaq Composite has fallen into correction ...

When Best Buy launches its new U.S. marketplace this summer, it won't just be expanding its product assortment—it'll be ...

State lawmakers introduced a bill that would require the state government to spend more of its advertising money with Vermont ...

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Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns. The tools work by asking buyers for parameters for ...

(2) TTD’s New Kokai AI-Powered Platform Launched in 2023… Kokai distributes deep learning algorithms across all aspects of the digital media buying process. Kokai’s distributed AI ...

“Jeen AI is designed to take the busywork out of media buying, giving teams more time to focus on strategy ... Connected TV (CTV), online video, and digital out-of-home (DOOH) to deliver maximum reach ...