‘It’s no longer a niche’: In-House Agency Council expands to New Zealand
The In-House Agency Council (IHAC) has officially entered the New Zealand market, following research showing 71% of NZ brands ...
The Australian Influencer Marketing Council announces new beauty influencer marketing events
The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...
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2025’s Rising Marketing Agencies to Watch
It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...
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Innovative Digital Marketing Tactics: Examples from Business Leaders
Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...
The Divine, the Digital and the Political at Humanity’s Largest Gathering
The Maha Kumbh Mela, a Hindu festival in India that is drawing hundreds of millions of pilgrims, is a powerful marketing tool for Prime Minister Narendra Modi and his allies.
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The Digital Ring: How Social Media Transformed American Boxing
In the age of social media, American boxing has undergone a seismic shift. Fighters now wield the power of digital platforms ...
Publicis Groupe doubles down on end-to-end focus
Publicis Groupe is “the only network or consultancy” capable of offering clients full end-to-end marketing services, ...