Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...

Hindustan Unilever (HUL) is shifting to a social-first demand generation model, with AI playing a key role in this ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting ...

At e4m Performance Marketing Conference 2025, industry leaders highlighted the need for a balanced approach between ...

At the e4m Performance Marketing Conference 2025, marketing leaders discussed the challenges of achieving personalization at ...

As the digital market continues to expand, companies of all sizes must harness the power of technology to stay competitive, ...

The European Union has raised concerns about the search results consumers receive. It believes that "gatekeepers" like Google ...

Artificial Intelligence (AI) is transforming the landscape of digital marketing, enabling businesses to optimize strategies ...

While bigger firms pour money into traditional advertising, smaller practices can build their brand and attract clients ...

House Bill 845, filed by Frisco state Representative Jared Patterson, had sought to ban Texas universities from sponsoring or ...

Latest edition of Economic Times Brand Equity’s Digital Cover features Asha Kharga, Chief Customer & Brand Officer and Member ...