Texas Monthly1h
DOGE Has Reinvigorated the Right-Wing Crusade Against Texas Media
House Bill 845, filed by Frisco state Representative Jared Patterson, had sought to ban Texas universities from sponsoring or ...
5 Gen Z marketing tips from DTC brands
DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...
MediaNama1d
How Illegal Betting Platforms Blend In with Legitimate Operators, Making Revenue Leakage Unavoidable: Report
Discover how offshore betting sites like 1xBet and Parimatch use mirror websites to evade regulatory bans in India.
The Media Online1d
AI and the elephant in the room
Marketers are well aware of the need to rapidly adopt AI across almost all aspects of their work spectrum, with ...
AdExchanger2d
Welch’s Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital
Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...
Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
12 tips for Gen Z marketing—establish your lore, make viral moments replicable and go offline
Parker Herren is Ad Age’s TV reporter. He was previously a freelance journalist and podcaster covering pop culture and ...
exchange4media2d
'Consumers want relevance, not just their name in ads'
At the e4m Performance Marketing Conference 2025, marketing leaders discussed the challenges of achieving personalization at ...
exchange4media2d
Who gets the credit? Industry experts on the evolving attribution models in marketing
At e4m Performance Marketing Conference 2025, industry leaders highlighted the need for a balanced approach between ...
Hartford Business Journal2d
Social media influencers playing larger role in business marketing strategies
Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...
Tariq Khatri Sets World Record for Meta Engagement Rate and Lowest Cost Per View in Digital Marketing History
“Tariq Khatri’s world record proves that data-driven marketing can rewrite the rules of digital engagement. The future of ...
Digital Silk Unveils New Branding Strategies to Help Businesses Stand Out in Competitive U.S. Markets
Digital Silk is an award winning Los Angeles digital agency dedicated to helping brands thrive online. Specializing in custom website design, innovative branding strategies, and comprehensive digital ...