Monks China’s Andria Wu is a strategy director between two worlds. Recently, she’s been feeling a greater pull from the east.

The use of tracking meters, popularized by apps such as Duolingo and Snapchat to reward their most dedicated users, has ...

From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t ...

On the eve of the 2025 Los Angeles Anime Expo, TikTok’s Publisher team hosted an evening of conversation and connection at ...

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

As TikTok becomes the new frontier for real-time customer feedback, online sellers are shifting focus from traditional review ...

TikTok has evolved far beyond its dancing video origins to become the ultimate platform for authentic engagement and brand building. With over one billion active users worldwide, mastering TikTok’s ...

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, and engagement in B2B marketing.

We look at how Smurfs reboot built a wide-reaching marketing campaign around Rihanna, blending music, fashion, family events, ...