If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. It can get fairly repetitive when searching for lip color ...

And for a fuller, instantly plumped up pout, try lip plumping gloss, for volumized lips that don’t compromise on colour with the Elf lip gloss range.

In areas where I experience shine throughout the day, I like to press some elf Mattifying ... I colour my whole lips in with the liner and then go in with a lippy/balm or gloss over the top ...

If you're seeking to refresh your beauty and wellness regime this January but your bank balance is still recovering from ...

Kate Middleton has been said to use the Clarins Lip Perfector plumping gloss that shoppers say ‘pure magic’ — detail!

It’s no secret that I’m a big fan of Ami Colé’s lip gloss. So much so that I named it the “ Telfar bag of lip gloss ” after ...

While all 10 shades are getting love in the Amazon reviews section, fans are particularly loving staples like “Kneehigh” and ...

Lip Gloss: Glosses are supposed to add shine to your lips and often have plumping properties. They can be thick and sticky depending on the formula, but they are most definitely back in trend.

So what if it’s a lip balm and not a gloss per se. Technically, a balm but with enough glossiness to double as one.