Illumination, the studio behind the 'Minions' franchise, is partnering with Mattel for an animated 'Barbie' movie ...

I think for many years Barbie got a bad reputation,” she said. “They felt like maybe she was promoting a negative self-image, ...

Barbie has certainly been capturing the hearts of little girls everywhere for more than 60 years, and she’s just as popular ...

Here's how legacy brands can stay relevant by combining cultural capital with innovation and strategic infrastructure.

July, 2025, marked two years of release of the Barbie movie, which was produced by Mattel Films, the in-house studio of ...

Bradley men’s basketball signed autographs Sunday afternoon during the Peoria Chiefs day game against the West Michigan White Caps. They also had three ...

McDonald's Happy Meals have featured some legendary items. From Super Mario to 101 Dalmatians, we researched the rarest ones ...

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...

Meet Barbie's first doll with type 1 diabetes, designed by Mattel in collaboration with Breakthrough T1D. A step towards ...

How has Hollywood changed to reflect Barbenheimer, the massive blockbusting double feature of Barbie and Oppenheimer?

The YWCA’s Young Wonders afterschool program is designed to bridge the gap between elementary and high school programs by ...

Netflix’s Wednesday, set to premiere on August 6th, has teamed up with American Girl to release the new Wednesday Addams ...