According to iSpot.TV’s analysis of January TV drug ad spending data, Novartis’ prostate cancer drug Pluvicto swooped in to take the No. 1 spot on the list, with more than $47 million spent ...

Ahead of that event (and the two NFL conference championship games on Sunday afternoon), DC unveiled a new TV spot for the upcoming ... at the top of the page! The ad has a new shot of Lex Luthor ...

iSpot measures the effectiveness of commercial spots airing on traditional and connected TV using proprietary methods. It wasn’t clear why iSpot’s viewership figures for Super Bowl LIX differed from ...

New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...

Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

Dean Winters (Mayhem, of Allstate insurance commercials), and Deanna Colon (the unstoppable dancer in Jardiance diabetes drug ...

To lure advertisers to the 50th anniversary of "SNL," NBC launched its efforts in 2023 -- months ahead of the debut of the ...

Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super ...

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically ...