Remember the Fujifilm X100VI? Fuji's unicorn, a camera that went viral online to the point that it became near-impossible to ...

The GFX100RF occupies a new space in Fujifilm's lineup and comes with a new design. It's essentially the long-rumored 'medium ...

The new Fujifilm GFX 100RF might look like an X100VI – but this medium format compact is a whole different beast ...

The new 102MP Fujifilm GFX100RF could just surpass the Fujifilm X100VI and the Leica Q3 as the most desirable compact camera ...

The head of Fujifilm's Professional Imaging Division says he things more affordable cameras and possibly compacts are key to ...

Similar to the Lomography Lomomatic 110 ($99), the Pentax 17 utilizes one CR2 battery which can be hard to come by cheaply — ...

BOISE, Idaho — Just like vinyl in the music industry, analog film photography is making a notable comeback lately. The ...

Through strategic investments, cutting-edge R&D and global partnerships, Fujifilm is strengthening its position as a key ...