After spending the past week-plus in the headlines due to a seemingly inescapable social media scandal, data operations startup Astronomer is trying to shift the narrative with a tongue-in-cheek video starring actress and entrepreneur Gwyneth Paltrow.

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Gwyneth Paltrow joins in on the Astronomer Coldplay kissing scandal as the company's 'temporary spokesperson.'