Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

Astronomer tapped Gwyneth Paltrow in a tongue in cheek PR move—here’s how they flipped Coldplay kiss cam crisis into branding gold.

Gwyneth Paltrow felt “sad” when she learned Brad Pitt had married Jennifer Aniston, according to author Amy Odell’s new book Gwyneth: The Biography.