John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

John Oliver's main story on Sunday's 'Last Week Tonight' was about Donald Trump's attack on the media, more specifically news ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return to the more recognisable and prestigious 'HBO Max'. The reversal comes ...

By Kimberly Nordyke Managing Editor, Digital John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name ... on this whole rebrand,” Spenley ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

HBO Max is now Max, but don’t fret — the movies you loved to watch on HBO Max all survived the transition. The new streaming service combines what was on HBO Max and Discovery+ into one giant ...

The best movies on Max reflect some of the best that mainstream streaming services have to offer. That’s because it used to be called HBO Max, and we all like HBO. Now it’s just Max ...