“Complexity” is a kind of keyword for Isima, which takes its name from the Spanish suffix denoting a superlative, like many or very. Isima’s 13 products are designed to work across all hair types and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A dermatologist reveals 10 shampoo ingredients that could actually damage your hair. Finding the right shampoo, conditioner, and styling products can make all the difference in ...

Katherine, tester with hair type 2A: “The Living Proof Texturizing Spray enhanced my hairstyles by giving lots of volume and helping it look more natural and full.” ...

For added protection, once you finish washing your hair, add a serum or cream. Dueñas recommends applying a leave-in treatment before styling to help fight frizz, enhance shine, and soften the hair.

As a curly girl, I sometimes feel left out when certain hair care products are not marketed towards my hair type. I scroll endlessly on TikTok as “the blowout girlies” would rave about the ...

From the low-heat Dyson blow dryer to the viral UnBrush, here are the top hair care tools and products for a damage-free hair ritual.

I’m a beauty editor who tried Beyoncé’s Cécred products during a 101-degree heat wave. Discover which products from the hair care brand I love the most.

I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately ...

What You Need To Know In a lawsuit filed against Olaplex, which is based in Santa Barbara, over 100 customers allege its products damaged hair, according to an attorney representing the plaintiffs ...