It’s important for you to keep a record of what works and what doesn’t for your holiday sale ideas. Your competitors can be a good cheat sheet for successful and failed holiday campaigns. Preparation ...

While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan. However, when ...

NEW YORK (Reuters) -Target raised its holiday-quarter comparable sales ... It also increased promotions to attract cash-strapped customers and cut prices across a wide assortment.

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

Aiko, a former client of mine and a high-potential marketing executive at a global organization, had a reputation that went beyond her role. Her team was known for its engagement, productivity ...

That surpassed the average estimate of analysts compiled by Bloomberg. Shoppers “responded well to our product offering” during the holiday season, said chief financial officer Meghan Frank in a ...

Agents have the chance to win a holiday in the Maldives or South African safaris as part of Major Travel’s peaks promotional activity. Incentives for the turn-of-year period include prize draws to win ...

Retailers, including Walmart and Target, spent more on ads, offered early discounts and targeted promotions, and used artificial intelligence to drive sales during a shorter holiday season and ...