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Doc on Woman Who Coined L'Oréal Paris Tagline ‘Because I'm Worth It' Streams on Prime Video
PARIS ­- The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing, "Because I'm Worth It," is now streaming ... oversight of the documentary ...
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Andie MacDowell admits she struggled to say L'Oreal's iconic slogan 'because I'm worth it' during her nearly 40-year partnership with the brand over fears it made her seem vain
Andie MacDowell has admitted she struggled to say L ... Because I'm worth it' slogan at 23. Andie said: 'Watching the film completely changed how I felt about that – because I am worth it.