AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

"AMC has no plan to introduce commercial advertising close to the start of ... noting the decision would not impact the customer's wallets. Need a break? Play the USA TODAY Daily Crossword Puzzle.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...