Here are the beer brands plugging this year's Super Bowl. The post Big beer is once again betting on the Super Bowl appeared ...

CEO Jacob Aarup-Andersen said that Carlsberg's game plan "is to have a broad portfolio of brands with alcohol-free line ...

If you pick up a beer menu at a bar or restaurant in the United States, there's a solid chance the ones  made in America will ...

Danish brewer Carlsberg (CARLb.CO) said its annual organic operating profit grew by 6 per cent, at the top end of its guidance range, and forecast further growth of between 1 per cent and 5 per cent ...

As one of the most heavily regulated sectors in the United States, almost no aspect of the alcohol industry is untouched by regulatory ...

CEO Brendan Whitworth wants to change the term used to classify brews like Budweiser and Bud Light – "domestic" beer – to a more patriotic "American" beer.

What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 ...

Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the inaugural 2025 Super Bowl SoberRide® program will be in operation beginning at 8 p.m. on Sunday, Feb. 9 and operate until 4 a.m ...

From 1989 to 2022, one company had the exclusive right to advertise alcohol during the Super Bowl. Since this time, many ...

Busch, wants to drop 'domestic' from the marketing of his company's beers and instead label them as 'American.' He says the ...

The “World of Beer” franchise is emerging from bankruptcy. We’ve that, “The Most Popular US Beers,” Anthony Bourdain and more. Beer consumers have traditionally favored American-brewed beers. But in a ...