MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, ...

Microsoft's Copilot is introducing interactive formats that promise enhanced user engagement and personalization.

Beverage chain Mixue appears to be strengthening its diversity campaign amid controversy over alleged racial discrimination in one of its job advertisements. Instagram user @mohaneyyy initially ...

Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains and expanding Beijing's commercial and cultural sway in neighboring economies ...

The Chinese beverage giant Mixue Group has become the world’s largest F&B chain by number of outlets, overtaking Starbucks and McDonald’s. The company, whose brand name Mixue Bingcheng means ...

Fans online have reacted to Chinese company Mixue overtaking McDonald's as the world's biggest food and beverage chain. It has the most number of stores in the world, beating some of the biggest ...

Meanwhile, some industry watchers, such as Glenn Gabe of G-Squared Interactive, said they haven’t seen ads in AI Overviews despite Google’s announcement, suggesting the rollout may be gradual ...

Mixue raised $444 million in its IPO, a blockbuster listing that helps signal a turnaround in Hong Kong's IPO market.

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