At the ADWEEK House Austin Fireside Chat, interactive technology took center stage as Matty ... This level of precision in ...

PROTOCOL was also recently appointed as the new social media agency for non-government organisation Singapore Kindness ...

MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

Local families experienced cultural traditions, vibrant activities, and community connection at Pavilion Bukit Jalil.

Microsoft recently unveiled new interactive ad formats for Copilot, including Showroom ads and Dynamic filters, which are ...

In 2019, following the steps of previously established social media giants such as Facebook, Twitter, and Instagram, TikTok launched an advertising platform called TikTok Ads. Having such a big, ...

Investing.com -- China's top bubble tea company, Mixue Group, is preparing to start bookbuilding for its initial public offering (IPO) in Hong Kong. The company aims to raise ...

Tennis fans are naturally interested in the world's top-ranked players. However, fans and media members cannot get enough from WTA World No. 2 Iga Swiatek. The Polish superstar is always asked ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

China's largest bubble tea and drinks firm, Mixue Group, is seeking to raise HK$3.45 billion ($443.66 million) in a Hong Kong initial public offering, a regulatory filing showed on Friday. The company ...