Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains and expanding Beijing's commercial and cultural sway in neighboring economies ...

This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage ...

MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...

As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

Local families experienced cultural traditions, vibrant activities, and community connection at Pavilion Bukit Jalil.

Microsoft recently unveiled new interactive ad formats for Copilot, including Showroom ads and Dynamic filters, which are ...

By this metric, Mixue surpassed a record set by Ant Group's scuttled IPO in 2020 and Kuaishou Technology's share sale in 2021, which both raked in around HK$1.3 trillion in loans.

Think humorous videos, entertaining games, and interactive quizzes or other applications. By offering consumers a reason to visit – and stay – on your site, you increase the likelihood of ad clicks.

Investing.com -- China's top bubble tea company, Mixue Group, is preparing to start bookbuilding for its initial public offering (IPO) in Hong Kong. The company aims to raise ...