About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s clients are testing them, and the company is seeing 2% to 3% engagement rates that are four or ...

In this setting, brand managers often seek two types of marketing communication: interactive digital advertising and virtual brand communities. The former exposes social media users to brand-related ...

Adam Dumey, AI Futurist & Global VP of Retail at World Wide Technology joins host John Landecker to discuss interactive ...

As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their ...

BrightLine, the industry standard for interactive, dynamic, and shoppable CTV advertising experiences, has joined forces with TripleLift, a creative ad tech platform elevating digital advertising ...

The integration of more screens and digital platforms into public spaces enables dynamic, real-time content delivery and ...

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.

On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio.